2017 NHH CEMS Design Thinking Week


Course Description

This week-long course is an immersive experience into design thinking—an empathy-based, human-centered, and rapid prototype-driven methodology for innovation developed at Stanford University. Design thinking helps to tackle challenges such as the creation of new products, technological innovations, services, business models, experiences, processes and/or systems.

The primary aim of the course is to empower students to ideate, launch, run, and successfully complete innovation projects that have a significant and meaningful impact on users' lives and on pioneering organizations and industries. The week-long course encompasses intensive workshops and teamwork on need finding, ethnographic research, empathy, observation, immersion, brain-/body-storming, ideation, and rapid prototyping—all in the context of innovation challenges and addressing strategic industry objectives.


updated SCHEDULE

Tuesday, 22. August:  Empathy

07:30                           Meet at Bergen Train Station, coffee in hand :-)

07:57                           Train departs from Bergen

09:10                           Train arrives in Voss

09:30 -  09:45            Meet at Voss Park Hotel in Workshop Room for Team Information and Challenges

09:45 – 10:15              Stakeholder Mapping

10:15 – 12:00              Empathy Exploration Out in the Wild, Round 1

12:00 – 12:45              Lunch & Debrief

13:00 -  13:45              Meeting with Companies

13:45 – 15:00              Empathy Exploration Out in the Wild, Round 2

15:00 – 15:30             Check in and Getting Ready for Team Building Activities

15:30                             Picked up at Hostel by Voss Rafting              

15:30 – 22:30              Voss Rafting & BBQ


Wednesday, 23. August:  Sensemaking & Defining a POV

09:00 – 09:30              Mindfulness (optional)

09:30 – 09:45              Coffee, Debrief & Prep

09:45 – 11:00               Empathy Exploration Out in the Wild, Round 3

11:00 – 12:00               Participant Boarding

12:00 - 12:45                Lunch

12:45 - 13:15                 Affinity Mapping

13:15 – 14:15                Journey Mapping

14:15 – 16:00               Defining a Point of View

19:30                              Group Dinner (at the hostel)


Thursday, 24. August:  Ideation, Rapid Prototyping & Testing

09:00 – 09:30             Mindfulness (optional)

09:30 – 11:00              Coffee, Debrief & Ideation Sessions

11:00 – 12:00              Rapid Prototyping

12:00 - 12:45               Lunch

12:45 – 13:45               Testing Out in the Wild, Round 1

13:45 – 14:45               Iteration on Prototypes

14:45 – 16:00              Testing Out in the Wild, Round 2

19:30                             Group Dinner (at the hostel)


Friday, 25. August:  Demo Day

Early morning              Pack, Check Out & bring bags to Workshop room

09:00 – 09:30              Mindfulness (optional)

09:30 – 10:30              Presentation Tools & Storytelling       

10:30 – 12:00               Presentation Prep & Working Lunch

12:00 – 14:00               Presentation Delivery to Company Representatives and Special Visitors

14:00 – 14:30               Final Course Debrief & Feedback Session (Outdoors)

14:30 – 15:00               Pick-Up & Cleaning Session

15:20                              Meet at Train Station

15:39                              Train Departs for Bergen

NB1:  We will have various short breaks along the way, depending on the energy level of the group.

NB2:  Schedule may change throughout the course due to inherent ambiguity of the design thinking process.



Company Reps Information

Voss Bryggeri

Contact Person:  Jeanette Lillås

Mobile:  975 40 517

Address:  Kytesvegen 396

Email:  Jeanette@vossbryggeri.com


Extreme Sports Festival

Contact Person:  Julian Stocker

Mobile:  90159859

Address:  Tre Brør Kafé, upper floor

Email:  hallo_hamster@me.com 


Doms Biltong

Contact Person:  Matthew Doms

Mobile:  95497091

Address:  Finnesvegen 16 

Email:  matthew@domsbiltong.no



Contact Person:  Alexander Ringheim

Mobile:  41724383

Address:  Miltzows gata 2

Email:  info@invertapro.com


Class slides

Day One.

Day Two & Teams


Suggested Readings for Day 2

Cohen, R. (2014). "Design Thinking: A Unified Framework for Innovation." Forbes, March 31.

Wood, G. (2013). "Anthropology, Inc." The Atlantic, February 20.


Suggested Readings for Day 3

Battarbee, K., Fulton Suri, J., Gibbs Howard, S., "Empathy on the Edge" IDEO.

Kolko, J. (2011). Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis.


Suggested Readings for Day 4

Owen, C. (2007).  "Design Thinking: Notes on its Nature and Use." Design Research Quarterly Vol.2, N0.1, January,, pp. 16-27.

Steinert, M. & Leifer, L. J. (2011). “Dancing with ambiguity: Causality behavior, design thinking, and triple-loop-learning.” Information, Knowledge, Systems Management. Vol. 10, pp. 151-173. Amsterdam: IOS Press.

Lohr, S. (2015). "IBM’s Design-Centered Strategy to Set Free the Squares." The New York Times, November 14.

Perlroth, N. (2013). "Solving Problems for Real World, Using Design." The New York Times, December 29.

Naik, G. (2006).  "A Hospital Races to Learn Lessons of Ferrari Pit Stop."  The Wall Street Journal, November 14.

* If you'd like to explore even more readings, you can find a long list here.


Mindfulness Resources

Free the Mind, a documentary about Richard Davidson, the world's leading mindfulness scholar, and his work.

Ricard, M. (2010).  Why Meditate? Hay House Publisher, August 12.

Besides the work of Davidson and Ricard, any other material from Daniel Goleman (Harvard), Jon Kabat-Zinn (U. of Massachusetts), and Emma Seppala (Stanford) is sure to be informed and top-notch.

Apps:  Headspace,  calm & Insight Timer


Book Recommendations

If you'd like to continue learning about design thinking, I would encourage you to read the following two books:

Kelley, D. & Kelley, T. (2014). Creative Confidence: Unleashing the Creative Potential Within Us All.

Roth, B. (2015). The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life.