ELMED223

University of Bergen

Innovation & Entrepreneurship

You don’t have to launch a company to be innovative or entrepreneurial. What you do need is curiosity and a mindset of growth and exploration.

The medical space is experiencing vast change, which presents tremendous opportunities for those who embrace innovation and entrepreneurship.

This course will empower you with the necessary skills, tools, and mindsets to help lead that change.

Course Philosophy

Innovation and entrepreneurship start with the self. Deep, individual self-awareness and authenticity lead to team members that are open, vulnerable, present, and psychologically safe. This environment in turn is what enables agile methods such as design thinking and sprints to flourish. Once these methods take off, then organizations — startups, public-sector institutions, and well-established companies — are able to innovate systemically, grow sustainably, and achieve their mission.

Hands-On Learning

The teaching methods of this class are based on practical, hands-on, and engaged team-based learning. We will laugh a lot, not take ourselves too seriously (but our work very seriously), and tackle meaningful real-life healthcare innovation challenges.

The learning environment will feel very different to a traditional university course. We will cover important theories based on research yet our focus will be on the doing, not so much on the discussing or overthinking.

Your Lecturer

Fede Lozano is the father of a multicultural seven-year-old girl and husband to a proud Bergen native. When not with family, Fede loves to interact with, learn from, and facilitate teams of innovators.

He teaches business executives and whiz kids at the Norwegian School of Economics, brainy medical doctors at the University of Bergen, and proud engineering geeks at the Norwegian University of Science and Technology, who named him Professor of the Year in 2013.

Fede currently leads Pracademy, one of Norway’s top innovation-training firms, which works with organizations like Telenor, LG, Wilhelmsen, Skatteetaten, Helse Norge, NRK, the United Nations, and the World Wildlife Fund. He also recently founded Die Before You Die, a project that enables people to design lives of meaning.

Fede earned his MBA at Stanford University where he was awarded the Social Innovation Fellowship. Stanford invested a big chunk of money in one of his startups, which soon failed spectacularly. Fede’s ego took a major blow as a result, and he became a tiny bit better human.

He’s an investor and advisor at Naya.no, an award-winning India-based social venture founded by his NTNU students. He’s addicted to outrageously spicy food and on May 6th, 2021, he died four times (not from the spicy food).